Hello, I’m Michele, with one “L.”
I’ve had to be a Michelle at many times in my life. I was even a Michael at my college graduation ceremony. But not here.
Here, letters matter, details matter, and punctuation matters.
We have but just a moment to capture someone’s attention—let’s use that moment to shine.
That’s where The Little Things Collective comes in.
I’m an appreciator of life’s small joys. Literally and figuratively. Always a writer, I’ve honed my skills professionally over the last 10 years in nonprofit and agency work, crafting social campaigns, digital media, brand language, blog post content, and so much more.
Through my words, I infuse a passion for flavor, atmosphere, and authenticity into content and branding while honoring the little things that matter most.
I started this collective to serve small businesses, nonprofits, and startups that don’t have the time and/or the expertise to strategize and polish their social media marketing, website content, or content creation.
Your work shouldn’t just sell, it should shine.
“Michele demonstrates a sensibility that combines inquisitiveness, wisdom, and incredible adaptability. She has worked her magic on a chair lift, in a board room, on the road, and in the office.
It is rare to find a person who so effectively shifts from left to right brain.”
— Amanda Magee, Partner, Trampoline Advertising & Design
“OH EM GEE-This [brand language guide] is incredible. You have really painted a picture of who we are with words. I’m speechless. and grateful . . . ”
— Heidi West, Owner, Union Hall Supply Co.